It is easier to find a wholesale distributor if you know exactly which products you need. If you are just starting out in e-commerce and are not sure what products you want to sell and how to find a wholesale distributor, read our guide. If you already know what you want to sell, here are 10 tips for finding a wholesale distributor.
Find a wholesale distributor in search engines
This method can be quite time-consuming, since most sites in the issuance will not even be the first intermediaries, and the purchase price will be overstated at times. In addition, often distributors and manufacturers use the site only as a business card, without paying much attention to optimization, so they will not be found on the first pages of search engines. For the same reason, you should not pay attention to the “beauty” of the site and usability. Having selected several potential suppliers, you need to call them and request a price list and information on the terms of cooperation.
Search wholesale distributors in the print media
Having acquired several print publications (newspapers, magazines, catalogs) of subjects corresponding to the chosen niche, there you can find potential distributors of products. Typically, these ads can be found in ad units.
Try to find distributors at fairs, exhibitions, forums, conferences
What other ways do we suggest for finding a wholesale distributor? You can track information about exhibitions held in thematic media. At such events, wholesalers and manufacturers place stands with samples of their products, printed catalogs and advertising booklets. This is very convenient since you can discuss working conditions, exchange contacts and get favorable discounts.
Search on competitors sites
Most often, online stores hide their distributors, but you can get some information if you wish. For instance, study the competitor’s site – the photos may contain watermarks of the supplier, sometimes the photos are simply parsed from the catalog, so you can track the path through the links.
Request information about warranty service (or look for links on the site) – more often it is produced by authorized dealers and suppliers. Request quality certificates – they can be stamped by the company in which the product was purchased.
The services of “joint procurements” are quite popular today – several people come together to place an order on the site at a wholesale price. On such sites and forums, you can search for distributors for your business. But since they all work on a prepaid basis, this option will require an investment of your own funds. But there is an advantage – if you take some time to read the comments on the forums, you can identify the groups of goods that are in greatest demand.
Find info in your e-mail spam
All kinds of mailings, which we used to get rid of without looking, can also help in finding distributors. On the site, in the “About the Company” section, you can place an email for offers of cooperation and periodically view letters coming to it.
On the network, you can find many online catalogs of wholesalers, where anyone can register their company.
Ads on Google and other search engines
One of the most effective ways to attract wholesale distributors, buyers or find manufacturers is contextual advertising on Google and other search engines.
Check out the main B2B marketplaces
Start with Alibaba – the world’s largest platform for manufacturers, importers and wholesale distributors.
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