Businesses that are not actively making efforts to have an authoritative presence online are making a huge mistake. A business needs to have some sort of web presence because it provides them with a platform to have an image.
Not only this, having an online presence is crucial for your customers too because it gives them a chance to get to know the brand. It is their first brush with a business, and when you have a presence online, you can control how people/customers see you.
Moreover, everyone uses the internet to research products and services and trust brands who use the web to connect with their audience. Thus, it is important to be on social media sites and have websites.
But it is not easy to have a unique image for your brand as every business out there is doing the same thing. That is why you need to use your USP when creating an online presence for themselves. Here are some tips for the same.
1. Work on your website and make it friendly
With more than 97% of consumers looking for products reviews online and searching for services on Google, having a website is a must. There are a good number of businesses who still don’t have a properly functioning website online. If you are one of them start working it on ASAP.
A website doesn’t need to be complicated or fancy; it just needs to be functional and appealing enough to attract users. A simple website with your contact details, bio, product information, testimonials is enough. Also, if you can add a blog tab on it and update it consistently, it can bring good traffic on your website.
Remember that your website needs to be speedy and mobile-friendly. As most people use mobile, make sure your site is compatible with every device.
Also, its navigation should be easy and compelling enough that people spend more time on it than they intend to.
2. Keep your consumer’s data secure at all times
It is becoming extremely easy for cyber criminals to hack into the profiles of your customers and steal their data. That is why a business must make sure that all customers that provide their details are secured and safe.
It is now the need of the hour that business takes help from the government to ensure that the user’s data remains encrypted.
3. Find the best suited social media channel for your business
There are tons of social media channel out there, but not everyone is right for your business. Instead of making an account on every social media and dividing your efforts into all, figure out one or two social media channel that works best for you.
Make sure that you are present on at least one of the big three social media platforms- LinkedIn, Twitter, and Facebook. Also, for creative business, like fashion or photography having an account on Instagram is important.
Having minimum social media account gives you time to curate your content and publish the most relevant and appealing posts.
4. Collaborate with blog influencers
Everyone loves to read blogs these days to gain information about products or services. As a brand, you need to use this to your advantage. You need to figure out bloggers who have good traffic and have some influence on the audience and collaborate with them.
You can ask them to review your product or services honestly and post it on their website. It is a great way to promote your brand without having to pay for branded content placement.
Also, it helps you push your customer into action and not just awareness.
5. Experiment with different types of content
It is great that you have a blog and a social media account. But you cannot restrict your voice to these two platforms. You need to ensure that you connect with your audience through various mediums like:
- Podcasts: they are extremely famous right now, and can put you on the map
- Video: content is best as most people make a purchasing decision after watching a video.
- Infographics: can explain even the most complicated content to readers easily. Use Canva to create Infographics.
- e-book, hosting a webinar, and so on are impactful too.
Keep these powerful and practical tips in mind to increase your online presence.