Sports and fitness is one of the important business domains in every economy which is a multi-billion industry. It offers wide range of perks and benefits to every entrepreneur in the business. Sports and fitness business is very attractive for those who love entertainment, excitement, healthier life and greater career. People who want healthier life, and are even willing to pay for different products and services. This market niche offers enthusiastic customers and steady growth in revenue which no entrepreneur can afford to ignore. Therefore, entrepreneurs have understood the benefits of developing e-commerce website for sports & fitness.
Today, e-commerce business has become crucial engine for growth and prosperity for different businesses as this is the era of digital age. Entrepreneurs can tap into sports and fitness industry by creating a strong online presence through an exclusive website. They can offer varied sports and fitness products and services to their customers online. They need to choose the right web development company to develop dynamic and fully functional e-commerce site for their businesses.
Some business ideas to exploit e–commerce website for sports & fitness industry
There are tremendous opportunities that are provided by sports and fitness industry irrespective of whether someone belongs to the community or trying to reap profits from this thriving industry. Here are some business ideas that provide businesses with promising opportunities.
- Selling e-tickets online.
- Selling sports goods online.
- Online fitness and sports directory.
- Catering and hospitality for sports events.
- Online network and community of athletes and sports fans.
Steps to create ecommerce website for sports and fitness business
When it comes to developing an ecommerce website there are a lot of steps and procedures to be followed. You can develop your ecommerce website by following the below simple steps:
1. Determine your business model
When you decide to take your business online, you have two options i.e. sell products directly through your site or get help from established retailers like eBay, Amazon, etc to sell your products. How you operate has a significant impact on your sales and image. Deciding to go solo will take some time to establish your online customer base, but you will have greater control on your marketing processes and take the full share of profits.
Choosing to utilize established platforms for selling your products enable you to access a large number of consumer base that the established platforms boast, but you will have to share a chunk of your profits with these platforms in form of service charge.
2. Pick a name and domain for your online business
When you have a business already established as a physical store or company, you will give that name to your online business too. If it’s not, you need to come up with a unique name which is relevant to your products as well as easily memorable.
Once you have decided the right name for your online business, now its time to get a domain for that. You can choose a service like blogspot which offers sub-domains, but that’s not a professional solution. You would like something yourbusiness.com, yourbusiness.in or something like this which is professional and credible. Plus, it’s also important from SEO purposes.
3. Choose the right hosting
You have to choose a web host, which simply is the server where your website will live. Your website won’t be visible to public without a hosting service. Hence you need to buy hosting. With many hosting providers you can even get a free domain. With different hosting plans, you can avail benefits like domain, SSL certificate, email accounts, and more. You should make sure that you have an SSL certificate as it ensures the safety of website payments made by customers. If it’s not included in your hosting plan, you must choose it exclusively.
4. Create merchant account
Now, you need to create your merchant which transfers the money paid by the customers to your bank account. There are many prominent service providers like PayPal. Moreover, by creating a merchant account, you can automate the payment process on your site. However, no matter which service provider you choose you must always double or triple check account details when signing up as you won’t like to let your hard-earned money go into someone else’s pocket.
5. Create your website
In this digital age, you can perform many activities without any hassle and without depending on someone else. This is also true for creating websites, thanks to content management system (CMS) like WordPress, Magento, Drupal, Joomla, etc which allows you to create website without needing to code, plus, you can also get hosting service. Although you can build a decent website using a CMS and make it more effective by using themes and plugins, you have to hire ecommerce developer to customize and enhance your website. You can hire ecommerce web development company to build your website to create a professional website for your business.
6. Add products
As soon as your online store is ready and you are all setup to go live, add the products to your site that you will be selling online. Add the products that you want to sell along with their prices. You should also ensure to add 2-3 images in preview of every product to make sure that your customers can easily see what they are buying. You should make sure that the page is completely neat and clean, so that customers’ attention will fall solely on the items.
7. Checkout page and SEO
Many new ecommerce sites fail due to poor checkout process. It is an important aspect of your site which can help you increase sales. Test your checkout process and ensure that everything is going well with right flow. You must perform all tests before your site is live for purchases and transactions.
SEO is search engine optimization, which is a practice to enhance the visibility of your site. By optimizing your site for search engines, you can ensure that your site will appear in the search engine results pages with a good ranking position. You have to optimize text, images, links, tags etc on your site for SEO.
Sports and fitness industry provides a great opportunity with steady growth and revenue which makes it a promising field of business. You harness the potential of your sports and fitness business with an ecommerce website that will help you cater a large number of customers. Choose the best ecommerce development company or build a website yourself for your sports and fitness business to take your business to the new level.
Emily White is a senior web developer and she is working at CSSChopper, which is one of the leading web design and development companies serving customers worldwide. She is an experienced developer and a keen writer and loves to compose quality content for her audience. Emily likes to write blogs and articles in her part time when she’s not coding. She aims to provide knowledge and information to her audience through her quality articles and blogs.