When you want to engage your Instagram followers by integrating Instagram with your social media marketing efforts, you will need to make sure that you make the best use of your Instagram followers to raise the footfall in your website. This is ideally the primary objective of integrating this photo-sharing platform with your marketing strategy.
In order to get the maximum return from your investment and efforts, you will need to engage the Instagram influencers more and more to get a better response from your social media marketing efforts.
However, just like all other Instagrammers, you may also be tempted to automate your Instagram account and raise the level of engagement using different bots. Be warned! Do not do this!
Several business owners before you have tried this and none of them found it to be working well. Instead, dedicate some time in responding to the comments and responses more authentically when a particular user mentions or tags your brand.
Working with Instagram influencers
If you focus more on Influencer marketing you will be benefitted more. This is because Influencer marketing is the most effective, powerful and useful way to gain more real Instagram likes as well as to gain easy access to a more engaged and loyal Instagram following. This is because the influencer himself will have a huge interest in your brand. If that happens then rest assured that the fans the influencer have will also be interested and will be more than happy to follow their influencer. As a result, this will:
- Increase the number of your fan following
- Chances of them visiting your site and
- Converting them into your prospective customers.
This is the most effective way in which businesses, especially the small businesses having limited budgets use the influencers in the most effective and beneficial way for their social media marketing efforts.
Work with micro-influencers
You can even work with the micro-influencers if you do want those big names in the Instagram community. However, marketing with the micro-influencers will result is a much smaller but more dedicated following.
In order to meet with this deficiency of followers, you can try promoting your account on other social media marketing channels. This will provide you with much better results in your marketing results provided you already have got an established fan following on other social networks. This will allow all those followers to know about, in fact, more about your Instagram business account.
The kind of content
You will at last need to focus on the kind of content that you want to share on your Insta profile. You will need to post only those content that will let them know about your brand, what are features and exactly why it is worth to spend time on knowing more about your content. If your content can explain all these as well as answer all their questions it will encourage them to follow you in more than one place.
The end results? You get a better response and a higher ROI on your marketing efforts.