LinkedIn has become the essential platform for maintaining an online presence. This platform is far better than other social media networks like Facebook and Twitter for entrepreneurs. It dates back to over a decade, and it has quickly gained popularity. It has become a brand in social media networking sites. Benefits of using LinkedIn have extended beyond networking, finding jobs, and generating business leads. It gives several other intangible benefits like increasing credibility and building a personal brand.
When it comes to using this platform, entrepreneurs usually emphasise creating job posts for hiring new talent and keep uploading some posts to be active throughout the year. Well, if you want to use this platform for starting a business brand, you need to analyse what kind of activities you are doing. It matters most what type of posts you are sharing with your audience, how many people are your connections, and how much they find your posts engaging.
Everyone signs in LinkedIn to create a business brand, but not all are a shoo-in. If you consider taking professional tips, you will be recommended professional profile picture, posting regularly, commenting on other posts, asking for opinions and ideas of others on a topic you have shared to boost engagement. These are essential tips, and you all are aware of them. Posting regularly is not the key to success. If you are not innovative with your approach, regular posting will not help you.
Create content that makes people follow you
About over 60% of people regularly post on LinkedIn, but unfortunately, that is not what people want to read and know, which is why hardly 5% of them successfully impress their connections. Note that your connections are your target audience, so you will have to provide them with what they want. LinkedIn is not a platform for information. It instead educates your users. This is why it is crucial to generate pieces of content that provide value to your connections.
It has a dedicated news section that you can use to exclusive provide business-related information, for instance, your product launch, new policy, your workplace culture, and the like. However, many of you will likely think that LinkedIn platform is suitable for sharing content when you have something new to tell about your business. You will not have new things to know about your connections every other day, of course, because you are not releasing a new product regularly.
In this scenario, you can share other informative pieces of content, for example, how you can save on hiring cost, how you can boost the productivity of your employees, and the like. However, these topics seem to be very common, sharing your real experience and thoughts will make them unique. When you post content that provides a solution to problems in the workplace, social issues can increase engagement, and users will be more tempted to read, share and comment on your posts.
Expand the niche of your posts
If you want to reach out to a broader audience, you will have to create content that is suitable for everyone. Many entrepreneurs try to be specific with the niches they choose. Most entrepreneurs generally share industry-specific posts. This approach is not favourable to reach out to a broader audience. Of course, only the industry staff will show interest in industry-specific issues.
You should try to create general posts. Sharing general posts that can be applied to people from various industries is the best strategy to increase engagement in people. The more the people will read, share and comment on your posts, the higher the visibility will be.
Be a storyteller to enhance your brand
Be the voice of your brand Loanstore if you want to hook your connections to your posts. Sharing stories is the most popular way to enhance your brand. Further, it is easier to create a story from your memory than create a post after research. It also makes your post unique and original. People will naturally find something exciting and unheard information.
It helps people trust you more easily. Use the power of storytelling to give a voice to your brand. Narrate your journey, experience and challenges. When people learn from your posts, they will likely share and comment.
LinkedIn is a far better platform for increasing your visibility and credibility than other social networking sites. Only by creating a professional profile picture and regular posts, you cannot build a business brand. You will have to evaluate the type of content you are sharing and its impact on your business. It is advisable to connect with a LinkedIn marketer who can help create a strategy to make the most of LinkedIn platform. This is a must, especially if you have a start-up. The sooner you start building credibility, the higher the leads will generate, and the sooner you will be able to pay off business start-up loans for bad credit UK.