Not everyone is an impulse shopper, but there are occasions when you may have bought something totally based on product packaging. It doesn’t necessarily mean you are into those splashy products, but the vivid and colorful packaging often draw eyeballs.
Now, that’s the power of marketing. And it all boils down to packaging design.
So whatever you are selling, it’s essential that your packaging should speak volumes of what to expect from your brand. For this reason, it is imperative to spend time mulling over different elements of product packaging like what colors you should use, which font styles will best work for the brand, and what’s the ideal logo placement and size.
And let’s not forget the practicality of design should also be considered. Of course, you want to create beautiful packaging, but you certainly don’t want the customers to waste time on opening a packaging that’s hard to open. Especially, if it’s an everyday product like soap that we use repeatedly.
The right packaging is an amalgamation of beautiful and practical design that give your sales a big boost. Let’s figure out how you can create compelling custom soap boxes that draw attention to your beauty or medicated cleansing bars.
Why Custom Soap Box Design Matters?
A fascinating design help distinguish your product from the rest and set the tone for your buyers’ experience. A persuasive design effectively communicates your brand story and describe what makes your soaps so special.
Know the Basic Concepts
First up, develop an understanding of what your product is.
Don’t take it too lightly. Else, you won’t be able to carve compelling custom printed soap boxes. Make allowance for things like the size and shape of your soaps, how fragile or imperishable they are. The next step would be to figure out who your ideal customers are.
An old retiree probably won’t be keen to invest in beauty soaps. Your soap would appeal to the younger generation that is more self-conscious. Once you have identified your target audience, then choose the design, color, and other elements of your custom soap packaging according to your customers’ tastes. Because at the end of the day it’s all about your customers and not yourself.
Meaning, no matter how much you love the color white, if it doesn’t appeal to your customers, then you can lose out on potential sales.
Think about how you can create a unique and exquisite design that sets your soaps apart from others while managing to tempt the existing customers? An ideal way out is to do a little research. Visit your favorite retail stores and walk down the aisle. Ponder what kind of boxes catches your eye. Beyond this, Pinterest is an interesting platform where you can find some good inspirations.
You can also study your competition and see what kind of packaging they are using. Obviously, the objective shouldn’t be to copy someone’s design. Rather the aim should be to get your creative juices flowing. If you think it is beyond your expertise, then engage a packaging firm like The Legacy Printing that offers free design services and manufacture premium soap boxes without blowing your budget.
Use Intriguing Colors
Different elements of your custom soap box design appeal to different customers. Unfortunately, eight seconds is all you got to grasp your prospective customers’ attention. This means you must come up with a solid custom soap box packaging design that your target audience would like to see.
You have multiple color options when putting together a packaging box’s design. Colors can play a vital role in driving customer engagement or turning them away. When working on your soap packaging design spend some time to study color psychology.
Choosing the right colors will aid you to induce a certain feeling for your brand and product. Here are some color options that reflect different emotions.
- White is used to projecting cleanliness and purity.
- Black is leveraged to depict elegance, authority, and mystery.
- Yellow gives a cheery and vibrant vibe.
- Red evokes feelings of passion and excitement.
- Blue reflects peace, loyalty, and calmness.
- Orange denotes adventure and creativity.
- Green reminds you of nature and tranquility.