Cosmetics have been around since the time of ancient civilization like Egypt and the Roman Empire. The packaging of beauty products can only be imagined and may be found in museums dating to that time. They were certainly handcrafted and carefully made individually. The concept of the brand may have existed in one way or another.
Since the dawn of the Industrial age, everything changed and a revolution was born. The packaging was invented and the concept of branding was introduced later on. It was never so easy to produce products in bulk. Same goes for cosmetic packaging.
The Glamour of Cosmetic Packaging
Cosmetics is something that makes people look more beautiful and glamorous especially the females. There are different approaches that you can utilize to create your cosmetic packaging shine in front of consumers compelling them to buy.
Unfortunately, it is not an exact science when it comes to finding out what your customers exactly like or want to see in the packaging of mascara, for instance, to buy it right off the shelve or online. As far as the study tells us there some things you can be aware of when you see a cosmetics packaging prototype to sell your products.
The Magic of Minimalism
The minimalistic packaging style is extremely attractive in certain situations. When you have a product that is sleek and small in size. The minimalistic packaging in which the packaging designer cleverly uses less material, graphics, and designs to convey more, with enhanced creativity, it is surely is a buying trigger for most consumers.
Usage of Materials for Packaging
Packaging material should not be stereotype plastic or cardboard. The high-quality material you will use with all the necessary elements such a proper seals and security mechanisms to ensure trust pays back in spades.
Never compromise on materials and always hire the best consultants that can do this job for you. Because cosmetics products are prone to damage and contamination.
Usage of Plastic as a Packaging Material
Use of high-grade plastic is quite common for cosmetic products. Plastic is a lightweight, cost-effective and durable material that can be creatively and artistically used for products that need to look good to make you look even better.
There is a long list of makeup products that have their outer casings made with polymer plastic forms like PVC and PET to mention a few.
Other than making the containers and packaging to look attractive, the plastic also has qualities that make it a feasible material of choice for cosmetics.
Plastic due to its strength can protect against impacts and other natural elements like heat, moisture, and dust, etc. Plastic is also odorless and provides resistance against chemical exposure.
The properties of Plastic cosmetics packaging is that you can create different shapes, sizes, and colors out of it. This gives artists a free hand to create forms that are more attractive and unique.
Plastics can be used for cosmetics products ranging from a mascara packaging box to lipstick boxes without hesitation.
Using Glass as a Packaging Material
Glass as a packaging material has enjoyed popularity for a long time. Glass can be quite durable, and inexpensive at the same time. In production lines, it can easily be handled and have a very high tensile strength during the production process when it is on high temperatures. It also does not react with other chemicals.
Its packaging popularity exists because it is clean, clear and transparent and allows the observer to see through from the outside.
It becomes very attractive and it can convey information such as the color of the product inside reducing the time for the customer to decide between buying the product.
Considering the short attention span that the new generation of the consumer has and as packaging companies are trying hard to grab their attention, glass packaging can be a very viable and wise option to resort to for cosmetics in which the user have to know the color for instance.
Along with displaying the color name on the product packaging like “Brown”, “Red” or “Gold” they can quickly see through and snap it in their shopping cart.
Metallic containers for makeup and cosmetics are also a cool way to make the product attractive. Metals such as iron, aluminum, copper, Zinc, Steel and Tin are popular options. Take Aluminum as an instance, it is very lightweight, durable and inexpensive as a packaging material.
Aluminum provides great protection for its content and it is Eco-friendly because it is recyclable. This also makes it alluring for environmentally conscious consumers. The packaging made with Aluminum is, in most cases, very eye-catching and attractive.
Cosmetic packaging is something that has to be taken seriously, perhaps more seriously than the packaging of other products like the streamlined shape of custom packaging boxes. When there are people who love to look beautiful, like to see beautiful things and surround themselves with beautiful stuff, it is highly unlikely that they lack the sense of aesthetics for things that make them beautiful.